Using Design Thinking to Become Truly Customer-Centric

Putting people — not just plans — at the center of the creative process can have an extraordinary impact on results for both customers and staff.

In this informative session, Stephanie will tell the story of how a customer-centric approach took the 160-year-old American Dental Association from analog to digital and eliminated the siloed thinking that often encumbers businesses both big and small.

This can’t-miss presentation will equip attendees with tools to move away from old-fashioned precepts and into twenty-first century transformation.